“It all depends where your cowlick is,” says Robinson. If your cowlick sticks up from the back of your head, a switched-on groomsman will cut it short, then sweep the hair in that direction. “Choose the right hairstyle to embrace the natural direction of your hair,” says Ruffians creative director Denis Robinson. Slicking on hair products won’t help, so know when to beat a tactical treat. Though most common at the crown, they can appear anywhere to taunt your hair wax’s claimed effectiveness. These swirls of hair grow against the direction you want to style it in, creating the whorls that cow’s tongues imprint on their calves, and which stick up when everything else lies flat.
The cow’s contribution to your look should be as a jacket, not a hair stylist.